CJ ENM’s K-Drama ‘Spring Fever’ Ends Strong On Prime Video

Forbes Business

by Laura Sirikul, Contributor

February 20, 2026

AI-Generated Deep Dive Summary

CJ ENM’s K-Drama *Spring Fever*, a romantic comedy starring Lee Joo-been and Ahn Bo-hyun, concluded its run on Prime Video with strong viewership and critical acclaim. Premiering on January 5 and wrapping up on February 10, the series marked a successful collaboration between CJ ENM and Amazon Studios’ streaming platform, solidifying both companies’ positions in the global K-Drama market. The show’s appeal lies in its unique blend of humor and heartfelt moments, drawing comparisons to popular romance comedies like *Itaewon Class*. Set against the backdrop of the bustling streets of Seoul, *Spring Fever* followed the romantic journey of a successful womanizer and a female blackmailer who team up to achieve their goals. The chemistry between the lead actors and well-crafted plotlines contributed to its popularity, with fans praising its relatable characters and witty dialogue. From a business perspective, *Spring Fever* underscores CJ ENM’s strategic focus on expanding its global presence through co-productions with international platforms like Prime Video. This partnership not only enhances CJ ENM’s global brand but also opens doors for future collaborations, potentially leading to more K-Drama content tailored for international audiences. The series’ success highlights the growing demand for Korean entertainment worldwide and reinforces Amazon Prime Video’s commitment to curating diverse, high-quality content that resonates with global viewers. The show’s performance also reflects CJ ENM’s ability to consistently deliver compelling narratives that resonate across cultures. By leveraging its expertise in producing hit K-Dramas, CJ ENM positions itself as a key player in the global entertainment industry, driving business growth and cultural exports from South Korea. This success story is likely to inspire further investments in co-productions and licensing deals, solidifying CJ ENM’s role at the forefront of the K-Drama wave.

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Originally published on Forbes Business on 2/20/2026