Coca-Cola turns to AI marketing as price-led growth slows

AI News

by Muhammad Zulhusni

February 20, 2026

AI-Generated Deep Dive Summary

Coca-Cola is shifting its marketing strategy from relying on price hikes to focusing on persuasion, with AI playing a central role in this transformation. The company is moving away from traditional pricing strategies as inflation eases and consumers demand more value-driven approaches. This shift reflects a broader trend in corporate marketing, where AI is being integrated into the core of business operations to drive growth through influence rather than cost-cutting. The beverage giant is experimenting with generative AI in creative campaigns, leveraging it for content creation, campaign planning, and distribution. By using AI tools, Coca-Cola can generate images, craft compelling stories, and adapt campaigns based on real-time data. This approach allows the company to tailor messages to specific audiences and adjust strategies quickly, ensuring that marketing efforts are highly targeted and effective. AI is also being tested in automating parts of the advertising process, such as drafting scripts and preparing social media content. While these initiatives

Verticals

Originally published on AI News on 2/20/2026