Cognizant Classic Opens With Thin Field Amid Tour Schedule Squeeze

Forbes Business

by Mike Dojc, Contributor

February 25, 2026

AI-Generated Deep Dive Summary

The Cognizant Classic golf tournament is facing challenges as it struggles to attract top talent due to its placement on the tour schedule. Sandwiched between two major signature events, the tournament has seen a thinner field of participants, raising questions about its relevance in an increasingly competitive calendar dominated by bigger-stage tournaments. This scheduling squeeze highlights the growing priority of marquee events over secondary ones, leaving the Cognizant Classic searching for its place in the golfing world. The event’s diminished status is evident from the reduced number of high-profile players participating this year. With top-tier tournaments like the Masters and the U.S. Open taking precedence, organizers are left to navigate a crowded field of priorities. This shift underscores the broader trend within professional sports, where major events often overshadow smaller ones, even if they hold historical significance or offer unique experiences. For golf fans and industry stakeholders, the implications of the Cognizant Classic’s challenges go beyond just one tournament. It reflects the broader business dynamics of event scheduling and sponsorships in a hyper-competitive market. As tours prioritize marquee events to attract larger audiences and generate more revenue, smaller tournaments like the Cognizant Classic may find it increasingly difficult to justify their place on the calendar. From a financial perspective, the thinning field at the Cognizant Classic raises concerns about long-term viability. With fewer high-profile participants, the event risks losing its appeal for sponsors and broadcasters, ultimately affecting its ability to generate revenue and sustain itself in an already crowded sports landscape. This situation underscores the delicate balance between maintaining tradition and adapting to market demands in the business of professional sports. Ultimately, the Cognizant Classic’s struggles serve as a cautionary tale for event organizers navigating a rapidly evolving sports calendar. As they compete for attention and resources, smaller events must innovate and find creative ways to

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Originally published on Forbes Business on 2/25/2026