Coles concedes mistake in ‘discounting’ item to make it more expensive after a week

Sydney Morning Herald
by Elias Visontay
February 17, 2026
Coles concedes mistake in ‘discounting’ item to make it more expensive after a week
The supermarket is attempting to emphasise the importance of outside forces in price-change decisions, and says the ACCC’s argument is “too complex” for shoppers.
Verticals
worldaustralia
Originally published on Sydney Morning Herald on 2/17/2026