Communal bathing was a public good. Then it got hijacked by wellness culture
Medical Xpress
February 15, 2026
Bathhouses are making a wave in Australia and overseas. And it's not an isolated trend; it reflects the broader advancement of the global wellness economy, which some reports suggest is outpacing even IT and sport in growth.
Verticals
healthmedical
Originally published on Medical Xpress on 2/15/2026