Cowboys free agency: Why Brandon Aubrey's reported $10 million asking price is absurd but reasonable
CBS Sports
by
John Breech
February 25, 2026
AI-Generated Deep Dive Summary
The Dallas Cowboys are in a unique predicament as they negotiate a long-term deal with kicker Brandon Aubrey, who is reportedly asking for an unprecedented $10 million per year—a 56% increase over the current highest-paid kicker, Harrison Butker. While this demand seems absurd, especially compared to other positions like quarterbacks, it highlights Aubrey’s confidence in his value and his strategic approach to free agency. The Cowboys have offered a more reasonable $7.5 million annually but are hesitant to meet Aubrey’s asking price, given their leverage as his team of record.
The situation is further complicated by the structure of restricted free agency. If no deal is reached by March 11, the Cowboys can place a second-round tender on Aubrey, which would allow other teams to make him an offer but require them to send a second-round pick to Dallas if he leaves. Aubrey, in turn, could stay in Dallas for the 2026 season at $5.8 million or face franchise tags in subsequent years, effectively keeping his salary lower than his asking price. This dynamic makes it a win-win situation: if Aubrey stays, he earns a guaranteed $7.5 million annually; if he leaves, the Cowboys gain a draft pick.
The debate over Aubrey’s worth underscores the growing recognition of kickers’ importance in modern football. Teams like the Chiefs, Eagles, and Seahawks have invested heavily in their kickers, recognizing their role in championship runs. Aubrey, who has been reliable for the Cowboys, is leveraging this trend to negotiate a record-breaking deal. While $10 million seems excessive, it reflects the premium placed on consistency and performance under pressure, particularly in high-stakes moments
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Originally published on CBS Sports on 2/25/2026