Craig Tiley Officially Switches From Tennis Australia To USTA

Forbes Business

by Tim Newcomb, Contributor

February 24, 2026

AI-Generated Deep Dive Summary

Craig Tiley, a highly experienced leader in tennis, has transitioned from his role at Tennis Australia to become the new CEO of the United States Tennis Association (USTA). Known for his long tenure at Tennis Australia since 2005 and his history as a NCAA National Championship coach, Tiley’s move signals a significant shift in leadership within the global tennis community. His appointment with USTA is set to begin this year, marking a new chapter in his career and the future of tennis administration in the United States. This transition highlights the strategic importance of leadership roles in major sports organizations. Tiley’s departure from Tennis Australia leaves a notable gap, given his extensive experience in developing the sport at both national and international levels. His arrival at USTA brings a wealth of knowledge that could further strengthen the organization’s efforts to promote tennis in the U.S., particularly among youth and diverse communities. From a business perspective, Tiley’s move underscores the competitive landscape of leadership roles within sports governing bodies. His background as a successful coach and administrator positions him well to drive innovation and growth at USTA, which faces challenges such as attracting new fans and maintaining global competitiveness. This shift also reflects broader trends in talent mobility between international sports organizations, where leaders are increasingly sought after for their expertise. Tiley’s appointment is expected to bring fresh perspectives to USTA, particularly in areas like tournament management, player development, and digital engagement. His ability to adapt to the evolving needs of tennis administration will be crucial as USTA aims to maintain its influence on the global stage. Meanwhile, Tennis Australia must now focus on identifying a new leader who can continue building on Tiley’s legacy while addressing current challenges in the sport. Overall, Craig Tiley’s move from Tennis Australia to

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Originally published on Forbes Business on 2/24/2026