Cyber New Year trending with China youth who buy virtual goods, use digital incense
South China Morning Post
by Yating YangFebruary 15, 2026
AI-Generated Deep Dive Summary
China's younger generation is bringing a tech-savvy twist to the traditional Lunar New Year celebrations, embracing virtual practices that blend modern technology with spiritual traditions. From burning digital incense on smartphones to exchanging electronic gifts and seeking emotional comfort through AI companions, young people are redefining festive rituals in unique ways. This shift reflects a growing preference for convenience, sustainability, and innovation, particularly among urban youth who are reshaping long-standing customs.
The trend of "cyber worship" has gained momentum, with many turning to live-streams featuring serene temple atmospheres filled with incense smoke and flickering lanterns. Apps like electronic wooden fish simulators offer stress-relief tools, combining mindfulness practices with tech. Online platforms also promote virtual temple services, allowing users to offer digital incense and perform Buddha worship from the comfort of their homes, touting these as eco-friendly alternatives to traditional physical visits.
This cultural evolution highlights the influence of technology on contemporary traditions, particularly among Gen Z who value efficiency and personalization. The popularity of AI companions underscores a deeper desire for emotional support during festivals, as young people navigate the pressures of modern life. By integrating virtual elements into their celebrations, they are not only preserving but also evolving age-old customs to align with their digital-first lifestyles.
This trend matters because it signals a broader shift in how younger generations interact with tradition and technology. As global cultures increasingly intersect with digital innovations, understanding these changes offers insight into the evolving role of tech in shaping modern life. The Cyber Lunar New Year exemplifies how innovation can both enhance and transform cultural practices, resonating not just in China but globally as more people seek meaningful ways to celebrate traditions in a fast-paced world.
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Originally published on South China Morning Post on 2/15/2026