Developer beats nine others for $15m block of Coogee beach units
Sydney Morning Herald
by Carmen ForwardMarch 2, 2026
AI-Generated Deep Dive Summary
A developer made history at a recent Sydney auction, purchasing a rare 1920s Art Deco block of beachfront units in Coogee for $15 million. The property, located at 9 & 11 Baden Street, comprised two blocks with six apartments total. Despite a pre-auction guide of $9.5 million, it drew ten registered bidders and fierce competition, with bidding reaching $15 million before the hammer fell. The seller’s agent described the sale as a “once-in-a-lifetime” opportunity, noting the property’s prime beachfront location.
The developer plans to demolish the existing structure and build luxury units in its place. This marks a significant shift for the site, which last traded in 2009 for $1.2 million per block. The auction highlighted strong demand for high-value properties in Sydney’s sought-after coastal areas. The sale also underscored the competitive nature of the current property market, with bidders willing to exceed reserve prices by millions of dollars.
Other notable sales at recent auctions include a two-bedroom unit in Mosman, which sold for $1.95 million, and a five-bedroom home in Castle Cove that fetched $3.6 million—$400,000 above its reserve. These transactions reflect the city’s bustling property market, where buyers are actively seeking
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Originally published on Sydney Morning Herald on 3/2/2026