Disneyland Resort's California visitors have helped mitigate a dip in international tourists - Los Angeles Times

Los Angeles Times

by Samantha Masunaga

February 20, 2026

AI-Generated Deep Dive Summary

Disneyland Resort has relied heavily on California residents to offset a recent decline in international tourists. Thomas Mazloum, president of Disneyland Resort, revealed that over 50% of the park’s visitors are from California, allowing the company to quickly adapt its marketing strategies and focus on local audiences while still striving to attract out-of-state guests. This shift has been crucial as Disney reported a slowdown in international visitation during its fiscal first quarter earnings call. To further engage California residents, Disneyland has expanded its annual pass deal to include all Golden State locals. The resort has also introduced year-round $104 tickets for active-duty military members and launched promotions like a $50 one-day park-hopper ticket for kids during summer. Additionally, the park is focusing on new attractions and experiences to appeal to families, such as the upcoming immersive theater show “Bluey’s Best Day Ever!” based on the popular Australian animated series. Disneyland is also making efforts to enhance guest spontaneity by eliminating the current 11 a.m. start time for park-hopping later this year. This change will allow visitors more flexibility in exploring both Disneyland and Disney California Adventure Park. Meanwhile, the ride “Monsters, Inc. Mike & Sulley to the Rescue!” has been extended into 2027, despite initial plans to retire it for an upcoming “Avatar”-themed experience. Mazloum emphasized the importance of expanding Disneyland’s audience and highlighted the park’s efforts to remain relevant by introducing new attractions and operational changes. These initiatives aim to ensure long-term growth and appeal to a broader range of visitors, including those who have yet to discover the magic of Disneyland Resort.

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Originally published on Los Angeles Times on 2/20/2026