Does Big Tech actually care about fighting AI slop?
The Verge
February 23, 2026
AI-Generated Deep Dive Summary
The article discusses the slow progress in developing reliable deepfake detection technology, despite efforts from major tech companies. Instagram head Adam Mosseri expressed concerns about the growing ease of creating realistic AI-generated content, which threatens the authenticity that creators rely on to connect with audiences. He emphasized the importance of preserving trust in real media by proposing a system where camera manufacturers cryptographically sign images at capture, creating a verifiable chain of custody. This would help distinguish genuine content from AI-generated "deepfake" material.
Mosseri's proposal aims to address the dilemma of balancing innovation with authenticity. While AI tools offer new creative possibilities, they also raise serious concerns about misinformation and eroding trust in digital media. His idea highlights the need for a standardized approach to labeling and verifying content, ensuring that users can distinguish between authentic and synthetic media.
The challenge lies in implementing such a system across diverse platforms and devices. Camera manufacturers would need to adopt cryptographic signing technology, which could be technically complex and time-consuming to roll out. Additionally, there are questions about how this system would integrate with existing social media platforms and whether it would be widely adopted by content creators and consumers.
The broader implications of Mosseri's proposal suggest a shift in priorities for tech companies. While many have focused on advancing AI capabilities, the need to combat deepfakes and preserve authenticity is becoming increasingly urgent. The article underscores the ongoing tension between technological innovation and the ethical responsibility to maintain trust in digital content.
Ultimately, Mosseri's comments reflect a broader recognition of the stakes involved in the fight against AI-generated misinformation. As AI tools become more accessible, the need for robust verification systems becomes even more critical. Whether through cryptographic signing or other methods, the tech industry must find ways to preserve authenticity and ensure that users can trust the content they encounter online.
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Originally published on The Verge on 2/23/2026