‘Doin What I Want’: Natalie Nunn On Reigning As Queen Baddie

Forbes Business

by Desjah, Contributor

February 23, 2026

AI-Generated Deep Dive Summary

Natalie Nunn, the artist behind the viral hit “Doin What I Want,” shares insights into her rise as a musical entrepreneur. Known for her bold style and independent spirit, Nunn has not only achieved artistic success but also built Baddie Records, a label that empowers female artists. Her journey highlights the importance of taking control of one’s narrative in both music and business. By blending creativity with entrepreneurial skills, Nunn has carved out a unique path, offering inspiration for those interested in breaking into the music industry or starting their own ventures. Nunn’s story begins with her viral single “Doin What I Want,” which skyrocketed her to fame. This track not only showcased her signature sound but also reflected her confident and unapologetic approach to life. Recognizing the need for a platform that supports female artists, Nunn founded Baddie Records in 2015. The label has since become a hub for empowering women in music, fostering creativity and independence among its artists. This move underscores Nunn’s commitment to disrupting traditional industry norms and creating opportunities for underrepresented voices. Touring and building her brand have been integral parts of Nunn’s strategy for success. She emphasizes the importance of authenticity and staying true to one’s vision. By controlling her own narrative, she has built a loyal fan base and established herself as a trailblazer in the music industry. Her approach serves as a blueprint for artists and entrepreneurs alike, proving that independence can lead to significant achievements. Nunn’s story is not just about music; it’s a testament to the power of perseverance, innovation, and self-belief in building a sustainable career. For readers interested in business, Nunn’s journey offers valuable lessons in entrepreneurship and brand building. Her ability to combine artistic talent with strategic business decisions has set her apart. By focusing on independence and collaboration with other female artists, she has created a model that challenges traditional industry structures while fostering growth for herself and others. Her story inspires those looking to merge creativity with commerce, showing that success is possible when you take control of your own narrative and stay true to your vision.

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Originally published on Forbes Business on 2/23/2026