Don't Be Fooled by Chewy's Most-Cited Statistic
The Motley Fool
by newsfeedback@fool.com (Timothy Green)February 22, 2026
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**Don't Be Fooled by Chewy's Most-CitedStatistic**
Chewy, the online pet retailer, has recently highlighted that nearly 84% of its revenue comes from what it refers to as "Autoship customer sales." While this statistic may initially appear to indicate a robust subscription-based business model, it’s not quite what it seems. The term "Autoship customer sales" includes all purchases made by customers enrolled in Chewy's Autoship program, whether they are one-time purchases or recurring subscriptions. This means that the figure does not solely represent recurring revenue from the subscription service, as might be assumed.
Chewy’s Autoship program allows customers to schedule recurring deliveries of pet products and receive a small discount for enrolling. While this program is undeniably popular, Chew
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Originally published on The Motley Fool on 2/22/2026