DoorDash Buys $1.2B Reservation Platform to Battle OpenTable
Entrepreneur
by Jonathan SmallFebruary 25, 2026
AI-Generated Deep Dive Summary
DoorDash has made a significant move in the restaurant tech space by acquiring SevenRooms for $1.2 billion, signaling its intent to challenge OpenTable, the dominant player in the reservation industry. This acquisition positions DoorDash to compete directly with OpenTable, which has controlled reservations for over 60,000 restaurants since its founding in 1998. Meanwhile, American Express has also entered the fray by purchasing Tock for $400 million, creating a three-way rivalry among these major players.
The stakes are high as these companies vie for control of restaurant customer data and loyalty. OpenTable currently dominates with access to over 60,000 restaurants, while Resy (owned by American Express) is set to expand its reach to 25,000 venues after integrating Tock. DoorDash, already a leader in food delivery with a 67% market share, aims to leverage SevenRooms to integrate reservations into its ecosystem, offering a more comprehensive dining experience that includes delivery, takeout, and dine-in data.
For restaurant owners, this intensifying competition is a game-changer. OpenTable has long been the primary platform for reservations, charging both monthly fees and per-diner covers. Resy offers simpler pricing with flat monthly rates, while DoorDash’s recent entry provides cash incentives for bookings and exclusive tables for subscribers. These developments are driving platforms to innovate and offer more attractive deals, giving restaurant owners greater flexibility and better terms.
This battle over reservation control matters significantly for startups in the tech and foodservice industries. The competition is fostering innovation and providing restaurants with more tools to manage their operations efficiently. Startups and established players alike are compelled to adapt and deliver superior services to retain their market share. As this rivalry continues, it’s likely that even more features and benefits will emerge, further reshaping the future of restaurant reservations and delivery.
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Originally published on Entrepreneur on 2/25/2026