DrDisrespect Pretends He’s Sponsored By Marathon, Forcing Bungie To Reassure Fans That No, He’s Definitely Not
Kotaku
by Ethan GachFebruary 25, 2026
AI-Generated Deep Dive Summary
DrDisrespect, the controversial streamer known for his bold and often viral-worthy antics, has once again made headlines by pretending to be sponsored by the energy drink brand Marathon. In a recent livestream, DrDisrespect mocked the brand’s logo and claimed he was their endorser, sparking confusion among viewers who believed the stunt might be real. To clarify, Bungie, the parent company of Marathon, had to explicitly state that DrDisrespect is not affiliated with their brand in any capacity. This isn’t the first time DrDisrespect has pulled such a stunt; he’s notorious for making brands distance themselves from him by feigning sponsorship deals.
This latest incident highlights a pattern in DrDisrespect’s behavior: repeatedly making brands issue public disavowals. In the past, he’s tricked companies like Call of Duty and even Microsoft into responding to his claims of being a spokesperson. His strategy seems to be using humor—and a dash of controversy—to generate attention for himself and his streams. While some fans find his antics entertaining, others criticize him for exploiting brands and misleading audiences.
DrDisrespect’s latest move underscores the challenges brands face when dealing with influencers, especially those who operate in gray areas of promotion. His ability to create buzz, even through false claims, raises questions about authenticity in gaming culture and the lengths creators will go to stand out. For readers interested in gaming, this story sheds light on the blurred lines between humor, marketing, and brand integrity—a topic that continues to evolve as influencers push boundaries online.
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Originally published on Kotaku on 2/25/2026