Duty-Free’s Largest Brands Association, TFWA, Courts Travel Retailers

Forbes Business

by Kevin Rozario, Contributor

February 14, 2026

AI-Generated Deep Dive Summary

The Tax Free World Association (TFWA), the largest global association representing duty-free and travel retail businesses, is making a significant strategic move by revamping its Asia-Pacific show. The organization is focusing on attracting travel retailers to participate more actively in the exhibition, particularly through a dedicated Food & Beverage (F&B) section. This new initiative aims to highlight the growing importance of F&B products within the duty-free and travel retail industry, offering a platform for brands to showcase their offerings and connect with key stakeholders. The decision to prioritize the F&B sector is driven by TFWA's recognition of its potential as a key growth area in the region. The Asia-Pacific market is known for its high tourism rates and increasing demand for premium and unique food and beverage products among travelers. By creating a dedicated space for F&B at the exhibition, TFWA hopes to foster innovation and collaboration between manufacturers, suppliers, and retailers. This move aligns with broader industry trends that emphasize experiential shopping and the integration of local flavors into travel retail offerings. The inclusion of a dedicated F&B zone is part of TFWA's larger strategy to modernize its events and make them more relevant to the evolving needs of travel retailers. By bringing together diverse stakeholders under one roof, the association aims to create a vibrant hub for networking, product discovery, and business opportunities. This approach not only enhances the appeal of the exhibition but also positions it as a key event for professionals in the duty-free and travel retail industries. For businesses involved in F&B, this presents an opportunity to gain visibility, explore new markets, and establish partnerships. The dedicated space will allow brands to showcase their products in a setting tailored to the unique needs of travelers, potentially

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Originally published on Forbes Business on 2/14/2026