Ebay Goes Long On Fashion Resale By Acquiring Depop From Etsy For $1.2 Billion

Forbes Business

by Pamela N. Danziger, Senior Contributor

February 19, 2026

AI-Generated Deep Dive Summary

Ebay has made a significant move in the fashion resale space by acquiring Depop, a popular secondhand clothing marketplace, for $1.2 billion. This deal underscores eBay's strategic focus on strengthening its position in the recommerce sector and attracting younger consumers. By integrating Depop's trendy, Gen-Z focused platform into its ecosystem, eBay aims to revitalize its fashion business, which has faced growing competition from platforms like Poshmark and ThredUp. Depop, which had been acquired by Etsy earlier this year before being sold to eBay, boasts over 145 million users globally. Its appeal lies in its mobile-first interface and strong community-driven culture, particularly among younger shoppers. The acquisition positions eBay to tap into the booming resale market, which is projected to grow significantly as sustainability becomes a key consumer priority. For Depop, joining forces with eBay could bring new opportunities for scaling its operations while maintaining its unique brand identity. For eBay, this move signals a shift toward catering to younger demographics and modernizing its offerings in the competitive world of online fashion resale. The deal also highlights the growing importance of recommerce as a key driver of e-commerce growth, with both companies poised to benefit from increased demand for sustainable and affordable fashion options. This acquisition is a major win for eBay's efforts to innovate and stay relevant in the evolving digital landscape. By acquiring Depop, eBay not only bolsters its position in the recommerce market but also positions itself to capitalize on the growing trend of circular fashion and the preferences of digitally-native consumers. As the resale industry continues to

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Originally published on Forbes Business on 2/19/2026