Economic strike effort: Quit these tech services
Mashable
February 15, 2026
AI-Generated Deep Dive Summary
A new economic strike campaign led by marketing professor Scott Galloway aims to influence President Trump's policies by targeting tech subscriptions and services that hold significant economic power. The initiative, called "Resist and Unsubscribe," encourages individuals to cancel memberships with major tech companies like Amazon, Apple, Netflix, and Uber, which collectively make up 35% of the S&P 500. Galloway argues that Trump responds more to market economics than public outrage, making subscription cancellations a potent form of protest. The campaign has gained traction, reaching nearly a million people and generating over 18 million views on social media.
Galloway's strategy focuses on Big Tech because these companies have outsized influence over the economy and the president. For example, Amazon's promotion of Melania Trump's documentary was seen as an attempt to curry favor with the administration. By canceling subscriptions, participants can impact the market while auditing their own spending. Galloway himself has canceled services like Amazon Prime, Uber, Apple TV+, and Amazon One, opting instead for alternatives such as local shopping, streaming through platforms like Kanopy, or using ride-hailing apps like Lyft.
The campaign highlights the interconnectedness of tech in daily life—entertainment, shopping, and work. While some may feel hesitant to give up essential services, Galloway emphasizes that most people likely have unused subscriptions, making it a good opportunity to reassess spending habits. The movement also underscores a broader shift toward rethinking reliance on big tech, with alternatives available for everything from entertainment to delivery services.
For readers interested in tech, this campaign reflects the growing trend of using economic leverage against powerful corporations and politicians. It taps into the rising anti-tech sentiment and the push for
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Originally published on Mashable on 2/15/2026