Elvis Presley Hits The Top 10 With A New Album
Forbes Business
by Hugh McIntyre, Senior ContributorFebruary 20, 2026
AI-Generated Deep Dive Summary
Elvis Presley has made a significant comeback on the music charts with his latest album *Epic: Elvis Presley in Concert*. The album shot up to a top 10 position on iTunes in the U.K. just weeks after its release, showcasing the enduring appeal of the King of Rock 'n' Roll. This success highlightsPresley's continued relevance in the music industry, even decades after his passing.
Elvis Presley's legacy as a cultural icon has long ensured his presence in music charts and pop culture. His estate has meticulously maintained his brand, leveraging his discography, film appearances, and memorabilia to generate significant revenue over the years. The release of *Epic: Elvis Presley in Concert* is part of this ongoing strategy to keep his music relevant and accessible to new generations of fans.
From a business perspective,Presley's ability to achieve such chart success posthumously underscores the value of managing an artist's legacy
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Originally published on Forbes Business on 2/20/2026