English Premier League to launch streaming service in international shake-up
Financial Times
February 26, 2026
AI-Generated Deep Dive Summary
The English Premier League (EPL) is set to revolutionize its content distribution by launching an official streaming service in Singapore next season. This move marks a significant shift in the league's international strategy, aiming to capture growing demand for direct-to-consumer digital platforms. The service will initially focus on key markets like Singapore and may expand to other regions such as the United States and the Middle East, where football has a strong following. By cutting out traditional broadcasters in these regions, the EPL seeks to enhance viewer experience while generating new revenue streams through subscriptions and targeted advertising.
The decision to launch the service in Singapore is strategic, reflecting the league's recognition of Asia's growing football fanbase and increasing digital consumption trends. The EPL aims to capitalize on this by offering fans a more personalized viewing experience, including exclusive content and behind-the-scenes access. This initiative aligns with broader industry trends where sports
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Originally published on Financial Times on 2/26/2026