‘Enter The MIGHTEEZ’ Pop Up Returns To LINE FRIENDS For Volume 2

Forbes Business

by Laura Sirikul, Contributor

February 25, 2026

AI-Generated Deep Dive Summary

The highly anticipated MIGHTEEZ pop-up collaboration between LINE FRIENDS and K-pop group ATEEZ is set to return in Volume 2. This business partnership, which first launched in October last year, has gained significant momentum due to its unique blend of ATEEZ’s signature charm and LINE FRIENDS’ iconic character designs. The new collection will debut on March 6 at LINE FRIENDS stores in New York (Times Square), Los Angeles (Hollywood), and online, offering a mix of restocked fan favorites and brand-new items. The MIGHTEEZ characters—hongyo, ddeongyo, tyuyo, ddangyo, saniyo, mingyo, kkamyo, and jjongyo—each represent an ATEEZ member with distinct superpowers. These characters not only showcase ATEEZ’s identity but also add a playful and imaginative element to the products. The new collection includes items like Face Plush Cushions, Mini Plush Keyrings, lightstick capes, ball caps, ID photo card holders, multi-pouch sets, face mini-pouches, and full plush keyrings with photcards. Many of these products are limited in quantity per person to create exclusivity and drive demand. For readers interested in business, this collaboration highlights the power of strategic partnerships between entertainment brands and lifestyle companies. By leveraging ATEEZ’s global fan base—known as ATINYs—LINE FRIENDS can expand its reach into the K-pop market while maintaining its position as a leader in character-driven merchandise. The limited availability of certain items and exclusive photo cards further create a sense of urgency, potentially boosting sales both in-store and online. Additionally, this marks the third collaboration between LINE FRIENDS and ATEEZ, following previous ventures tied to their EP releases. This recurring partnership underscores the growing trend of music labels and entertainment companies collaborating with lifestyle brands to tap into fan cultures. Such strategic moves not only enhance brand visibility but also create opportunities for revenue growth through limited-edition products. Overall, the MIGHTEEZ pop-up Vol. 2 is a prime example of how businesses can capitalize on the intersection of pop culture and retail. By offering unique, collectible items tied to popular K-pop groups, LINE FRIENDS continues to innovate in the competitive

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Originally published on Forbes Business on 2/25/2026