ETHZilla Drops Ethereum Treasury Label in Rebrand After Share Price Collapse
Decrypt
by Vince DioquinoFebruary 26, 2026
AI-Generated Deep Dive Summary
ETHZilla, a cryptocurrency-focused firm known for its Ethereum treasury model, has rebranded as Forum Markets (FRMM) in response to a significant drop in share price and investor exits. This strategic shift marks a departure from holding large crypto positions on the balance sheet, moving instead toward tokenized real-world assets using regulated infrastructure. The change follows a period of financial decline, with shares dropping nearly 96% from their peak in August 2025.
The company's previous strategy centered around building a $425 million Ethereum treasury drew initial investor interest but ultimately faltered as market conditions weakened and the stock fell sharply. Investors began exiting, prompting ETHZilla to sell assets and reduce crypto exposure. The move away from single-asset treasuries highlights the risks of relying solely on one cryptocurrency, which is highly dependent on market stability and sustained equity premiums.
Under its new name, Forum Markets aims to develop tokenized products backed by tangible assets, aiming to diversify and stabilize its business model. This rebranding aligns with broader trends in crypto firms adapting to challenging market conditions by exploring alternative revenue streams and reducing reliance on volatile cryptocurrencies. The departure of prominent investors
Verticals
cryptoweb3
Originally published on Decrypt on 2/26/2026