ETHZilla shares rise 13% after rebrand to Forum Markets

CoinTelegraph

by Jesse Coghlan

February 26, 2026

AI-Generated Deep Dive Summary

ETHZilla’s shares saw a significant rise of 13% following its rebrand to Forum Markets. The company announced it will now operate as Forum, marking its second rebrand in less than a year. This move reflects its strategic pivot away from its previous crypto treasury focus and toward tokenization, a growing trend in the blockchain space. ETHZilla plans to transition into a platform that bridges traditional capital markets with blockchain-based financial infrastructure. The rebranding includes changing the company’s name to Forum Markets and updating its ticker symbol to “FRMM,” set to take effect upon Nasdaq approval. This shift underscores the company’s ambition to tap into the hype surrounding tokenization, which is gaining traction as a way to bring traditional assets onto blockchain platforms. By doing so, Forum aims to attract a broader audience, including institutional investors and traditional finance players. This rebranding strategy highlights the evolving landscape of crypto and blockchain companies adapting to market trends. ETHZilla’s decision to move away from its former identity reflects a recognition of the potential in tokenization—a sector poised for significant growth as more industries explore blockchain applications. For readers interested in crypto, this signals how businesses are strategically positioning themselves to capitalize on emerging opportunities. The company’s pivot is part of a broader trend where firms reposition their brands to align with market demands and innovation. By rebranding and focusing on tokenization, Forum Markets aims to establish itself as a key player in integrating blockchain technology into traditional financial systems. This shift not only reflects the dynamic nature of the crypto space but also underscores the growing interplay between conventional finance and blockchain-based solutions. For those following crypto trends, this move demonstrates how companies are adapting to stay relevant in an ever-changing industry. The transition from ETHZilla to Forum Markets signifies a strategic effort to leverage tokenization’s momentum, potentially opening new avenues for growth and innovation in the financial sector.

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Originally published on CoinTelegraph on 2/26/2026