Every ‘K-Pop Demon Hunters’ Toy Announced So Far

Forbes Business

by Hannah Abraham, Contributor

February 25, 2026

AI-Generated Deep Dive Summary

The "K-Pop Demon Hunters" toy line has expanded into a diverse empire, spanning six manufacturers and over a dozen product categories. From affordable $5 keychain capsules to high-end collectibles like sixth-scale figures priced at $280, the range caters to fans with varying interests and budgets. This extensive lineup includes everything from collectible cards and action figures to role-playing items, showcasing the brand's ability to tap into different segments of the toy market. The variety of products reflects the global appeal of K-Pop culture, particularly among young adults and collectors. The $5 keychain capsules are perfect for casual fans seeking affordable souvenirs, while the premium sixth-scale figures target hardcore enthusiasts willing to invest in high-quality collectibles. Additionally, role-playing items like swords and accessories cater to fans looking to immerse themselves in the "Demon Hunters" universe. This expansion highlights the business strategy behind leveraging K-Pop's massive fanbase for toy sales. By offering a wide range of products at different price points, HUNTR/X has created a comprehensive ecosystem that appeals to both casual buyers and serious collectors. This approach not only boosts revenue but also reinforces brand loyalty among fans, ensuring sustained demand across various product lines. For businesses in the toy industry, the success of "K-Pop Demon Hunters" toys underscores the importance of diversification and strategic partnerships with manufacturers. By collaborating with multiple production companies, HUNTR/X has been able to scale its operations while maintaining quality and innovation. This model serves as a blueprint for other brands looking to capitalize on global pop culture trends and maximize their market reach. Ultimately, the toy line's growth demonstrates how K-Pop's cultural influence

Verticals

businessfinance

Originally published on Forbes Business on 2/25/2026