Former Professional Fighters League CEO Peter Murray Pivots To PBA

Forbes Business

by Brian Mazique, Contributor

February 23, 2026

AI-Generated Deep Dive Summary

Peter Murray, the founding CEO of the Professional Fighters League (PFL), has transitioned to new leadership roles in the sports and entertainment industry. He has been appointed as the Chief Executive Officer (CEO) of the Professional Bowlers Association (PBA) and named Head of Media for Lucky Strike Entertainment. This move marks a significant shift in Murray’s career, reflecting his continued influence in the sports media landscape. Murray’s tenure at PFL was marked by substantial growth, including the league’s expansion and increased visibility on ESPN. His departure from PFL to take on these new roles indicates a strategic pivot towards bowling entertainment, where he aims to bring similar innovation and success. The PBA, known for its rich history in bowling, is poised to benefit from Murray’s expertise in sports media and business strategy. Similarly, Lucky Strike Entertainment, which operates bowling alleys and entertainment centers, can leverage his leadership to enhance its media offerings and expand its presence in the market. The significance of this change lies in its potential to redefine both the PBA and Lucky Strike Entertainment. With Murray at the helm, the PBA may see renewed efforts in content creation, digital engagement, and partnerships with major broadcasters. His role at Lucky Strike Entertainment could also lead to innovative media projects that blend bowling culture with entertainment media. This move underscores the growing importance of sports and entertainment convergence, where traditional sports leagues and media companies collaborate to create compelling content. For readers interested in business and sports entertainment, this development highlights the dynamic nature of leadership roles in these industries. It demonstrates how experienced executives can leverage their skills across different sectors, driving innovation and growth. Murray’s new positions not only reflect his versatility but also signal opportunities for expansion in the sports and entertainment markets. As he takes on these roles, industry watchers will be keen to see how he translates his success from PFL to PBA and Lucky Strike Entertainment. This transition is a testament to the evolving landscape of sports media and entertainment, where adaptability and innovation are key. Peter Murray

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Originally published on Forbes Business on 2/23/2026