Four ways I ensured my research brought about real-world change
Nature
by Lan Nguyen ChaplinFebruary 13, 2026
After realizing that her work wasn’t reaching its target audience, marketing researcher Lan Nguyen Chaplin decided to take action. After realizing that her work wasn’t reaching its target audience, marketing researcher Lan Nguyen Chaplin decided to take action.
Verticals
scienceresearch
Originally published on Nature on 2/13/2026