Freelancer empathy

Seth Godin

by Seth Godin

February 19, 2026

AI-Generated Deep Dive Summary

The rise of technology has transformed how clients approach tasks traditionally handled by freelancers. With advancements in phone cameras and AI tools like Google Translate, many individuals now take on tasks themselves, such as taking headshots or translating text, bypassing professional services altogether. While these tools offer convenience, speed, and affordability, they often fall short of the quality professionals provide. This shift highlights a challenge for freelancers: how to stand out in an increasingly DIY-driven market. The article explores historical parallels, such as the decline of studio photographers when phone cameras became sufficient, and the impact of desktop publishing on graphic designers. These examples illustrate how technology democratizes tasks, making it harder for freelancers to justify their expertise based solely on technical skill. However, the crux lies in understanding client priorities—whether they value speed and cost over quality. To thrive, freelancers must focus on delivering exceptional value that clients cannot replicate. This means targeting clients who recognize the importance of professional insight and craftsmanship. By upgrading their offerings and positioning themselves as irreplaceable experts, freelancers can attract higher-paying clients who prioritize excellence. Ultimately, success in freelancing isn’t about competing with technology but leveraging it to enhance one’s unique strengths. By focusing on meaningful contributions and building relationships with discerning clients, freelancers can secure better opportunities and solidify their reputation as indispensable professionals.

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Originally published on Seth Godin on 2/19/2026