From Coffee Cups to Croissants, Balthazar Gets (Temporary) French Makeover From Ami Paris

Hollywood Reporter

by Chris Gardner

February 13, 2026

AI-Generated Deep Dive Summary

Ami Paris has transformed Balthazar, New York's iconic French brasserie, into a Parisian paradise for a month-long collaboration. From February 11 to March 11, the establishment features custom branding with Ami touches on items like croissants, placemats, and coffee cups, blending "Parisian flair" with Manhattan energy. The partnership also includes an exclusive cart near Ami Paris' Greene Street store from February 20-22, offering curated baked goods to locals. Ami Paris, a luxury fashion brand founded in 2011 by Alexandre Mattiussi, is known for its relaxed yet stylish approach to fashion, appealing to both casual and chic consumers. Balthazar, led by restaurateur Keith McNally, is celebrated for its French cuisine and vibrant ambiance. The collaboration during New York Fashion Week highlights the intersection of fashion and hospitality, creating an immersive experience that attracts fashion enthusiasts. This partnership matters to entertainment and lifestyle readers as it showcases innovative cross-brand collaborations, offering a unique cultural and sensory experience. By merging high fashion with culinary artistry, Ami Paris and Balthazar create a buzzworthy destination that reflects modern trends in experiential marketing. The initiative also emphasizes community engagement through the pop-up cart, making it a neighborhood hotspot during Fashion Week.

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Originally published on Hollywood Reporter on 2/13/2026