Gen Zers and millennials flock to so-called analog islands ‘because so little of their life feels tangible’
Fortune
by Michael Liedtke, The Associated PressFebruary 20, 2026
AI-Generated Deep Dive Summary
In an era dominated by technology, Gen Z and millennials are increasingly turning to analog activities as a refuge from the digital world. These younger generations, raised in the age of internet ubiquity, are seeking tangible, low-tech experiences that provide a sense of grounding and personal connection. Whether it’s sending hand-written cards, playing board games, or reviving vinyl records, they are reviving traditions once taken for granted by older generations. This shift reflects a growing recognition of how technology has altered their lives, leading them to yearn for more deliberate, tactile activities that leave a lasting impact.
The resurgence of analog practices is not just about nostalgia but also about reclaiming a sense of control and intentionality in a world dominated by fleeting digital interactions. For instance, platforms like Megan Evans’ “Random Acts of Cardness” Facebook group have gained traction, with members sending thousands of hand-written cards annually. Similarly, the declining popularity of manual transmissions in cars has sparked a niche appreciation for the tactile experience of driving, as younger generations seek to reconnect with physicality and craftsmanship.
Vinyl records are another example of this trend, with sales surging as people revisit analog music formats. This revival is not limited to one demographic; it bridges generational gaps, attracting both tech-savvy youth and older adults. Businesses like Retroactv, which sells retro rock music merchandise, are thriving by catering to this growing demand for nostalgic yet meaningful experiences. These shifts highlight how consumers are seeking balance in a world where digital convenience often feels impersonal.
From manual cars to vinyl records, these analog trends signal a broader cultural shift. They represent a desire to slow down, connect authentically, and engage with the physical world in ways that feel personal and enduring. For businesses, this presents opportunities to innovate by blending traditional methods with modern technology, creating products and services that cater to this growing appetite
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Originally published on Fortune on 2/20/2026