Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents

Fortune

by Luba Kassova

February 24, 2026

AI-Generated Deep Dive Summary

Generation Z is driving a significant revival in the analog economy, particularly in music and print media, as they seek tangible experiences and identity expression in an increasingly digital world. The vinyl record industry has seen remarkable growth, with U.S. sales surging from $14.2 million in 2006 to over $1.4 billion in 2022. Similarly, CD sales have also experienced steady growth, with Gen Zers collecting and displaying them as a form of self-expression. This trend is not just nostalgia but a deliberate choice to differentiate themselves from older generations and assert their unique identity. The rise of the analog economy is also evident in print media, with bookstores and libraries experiencing renewed popularity among young people. Many prefer the tactile experience of reading physical books or magazines, which offers a respite from constant digital connectivity. Live Nation reported its highest concert attendance in 2023, driven by Gen Z's desire for immersive music experiences. This generation is also more likely to attend live events and clubs, further fueling demand for analog entertainment. The resurgence of vinyl and CDs has created new opportunities for businesses, particularly in music retail and event organizing. For example, Live Nation attributes much of its success to younger audiences, who are drawn to the authenticity and community feel of live performances. Meanwhile, record stores and second-hand shops are seeing increased foot traffic as Gen Zers hunt for unique album covers and collectible items. However, this shift comes with a cost. The high price of analog products means consumers often make deliberate choices based on both sound quality and visual appeal. Parents like Lucy have noticed the financial impact, as their children invest in prized vinyl records and CDs that reflect their personal style and values.

Verticals

businessfinance

Originally published on Fortune on 2/24/2026