German twist in the Telegraph tale shatters Lord Rothermere’s dreams
The Guardian World
by Michael Savage Media editorMarch 6, 2026
The European media giant Axel Springer has scuppered the Daily Mail owner. But why did it not bid sooner? And what will Brexit-backing readers think?
After three years, a series of failed bids stretching from the US to Abu Dhabi, internal rebellions and even changes in the law, it should be no surprise that the tortured sale of the Telegraph has delivered another spectacular twist with a blockbuster offer from the media giant Axel Springer.
It has torpedoed the long-held dreams of the Daily Mail proprietor, Lord Rothermere, to secure the Daily Telegraph and Sunday Telegraph and begin the next chapter of his family’s love affair with the British press.
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Originally published on The Guardian World on 3/6/2026