Global regulators say AI image tools don't get a free pass on privacy rules
The Register
February 23, 2026
AI-Generated Deep Dive Summary
Global regulators have sent a strong warning to the AI industry, emphasizing that companies creating realistic synthetic images must adhere to data protection laws. Over 60 privacy watchdogs, including the UK’s ICO and Ireland’s DPC, issued a joint statement highlighting concerns about non-consensual intimate imagery, defamatory depictions, and harmful content featuring real individuals. The regulators are particularly worried about potential harms to children and other vulnerable groups, such as cyberbullying and exploitation. They stress that AI-generated content does not exempt companies from legal obligations under data protection laws.
The warning comes amid formal probes into Elon Musk’s xAI following reports that its Grok chatbot produced explicit images of real people without consent. Regulators urge organizations developing generative AI to implement safeguards early on, addressing risks like non-consensual imagery and misuse of individuals' likenesses. They emphasize that the law already covers these issues, and firms cannot evade responsibility by claiming the content originated from a machine.
William Malcolm, executive director at the ICO, underscored the importance of public trust in AI systems. He stressed that responsible innovation requires prioritizing people’s rights, including autonomy, transparency, and control over their personal data. The regulators’ joint effort demonstrates a global commitment to high standards of data protection in AI systems, aiming to provide clarity for companies and protect individuals.
The statement also signals that regulators will closely scrutinize AI tools, particularly those generating highly realistic content. This approach aims to balance innovation with safeguards against misuse. As AI becomes more integrated into everyday products, companies can expect ongoing regulatory scrutiny to ensure compliance with privacy laws and ethical standards.
This issue matters significantly in the tech industry as it highlights the need for ethical frameworks that align rapid technological advancements with legal and societal expectations. By addressing
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Originally published on The Register on 2/23/2026