Golden Age Of Golf Architecture Takes Center Stage At Riviera

Forbes Business

by Mike Fore, Contributor

February 21, 2026

AI-Generated Deep Dive Summary

The PGA Tour’s Genesis Invitational at Riviera Country Club has brought attention to the timeless appeal of "Golden Age" golf architecture. Renowned for its meticulously crafted fairways and bunkers designed by legendary architect Alister MacKenzie, RivieraCountryClub stands as a crown jewel of early 20th-century course design. This event not only celebrates the club’s architectural heritage but also underscores the growing interest in preserving and restoring classic courses. Riviera Country Club, established in 1927, is celebrated for its strategic layout and natural beauty. The course has long been a favorite among golf enthusiasts, offering challenging yet fair gameplay that demands skill and precision. Its design elements, such as the famous "Road Hole" par-3 and the heavily bunkered greens, exemplify the Golden Age style, which emphasizes harmony with nature and strategic challenge. The Genesis Invitational serves as a platform to highlight the enduring relevance of historic golf courses in modern competitive play. As tournaments increasingly seek iconic venues, Riviera’s inclusion on the PGA Tour schedule underscores the value of maintaining these architectural masterpieces. The event also brings economic benefits, attracting thousands of spectators and generating revenue for local businesses. For those interested in business, the spotlight on Riviera highlights the potential for golf courses to become lucrative assets. The sport’s global growth has increased demand for well-maintained, high-quality facilities. Iconic venues like Riviera not only draw top-tier tournaments but also drive tourism and investment, making them key players in the sports and entertainment industry. In an era where modernization often overshadows tradition, Riviera’s recognition reminds us of the lasting value of preserving architectural legacies. Its role in the Genesis Invitational demonstrates how blending history with contemporary competition can enhance both player experience and economic opportunities, ensuring that golf’s rich heritage continues to thrive.

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Originally published on Forbes Business on 2/21/2026