Google Maps makes another pitch for better South Korean data
The Economist
February 26, 2026
AI-Generated Deep Dive Summary
Google Maps is making another push to improve its data in South Korea, a region where it still struggles to provide basic navigation features despite nearly two decades of operation. The South Korean government has repeatedly denied Google’s requests for detailed cartographic data, citing national security concerns. This stance has allowed homegrown tech companies like Naver, the country’s most-used search engine and dominant digital map provider, to maintain their market leadership.
South Korea’s digital mapping sector is highly competitive, with local firms like Naver and Kakao Maps holding significant influence. The government’s restrictions on foreign technology companies have long protected domestic players, ensuring they remain the primary providers of mapping services. Google’s limited access to detailed data has left it lagging behind competitors, despite its global dominance in other markets.
This situation highlights the challenges tech giants like Google face when navigating complex regulatory environments and geopolitical sensitivities. The South Korean market is particularly important due to its high level of internet adoption and demand for advanced digital services. However, the ongoing restrictions not only impact Google’s ability to compete but also raise questions about innovation and consumer choice in the region. As global tech companies continue to expand their reach, they must navigate similar hurdles in other markets, underscoring the broader implications for competition and innovation in the digital mapping industry.
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Originally published on The Economist on 2/26/2026