Google rolls out updates to image and video tool Flow AI

Social Media Today

by Andrew Hutchinson

February 25, 2026

AI-Generated Deep Dive Summary

Google has introduced significant updates to its Flow AI platform, enhancing its capabilities for creating and editing visual content. The new features include a streamlined user interface with simplified controls, making it easier to generate and manage assets. Additionally, users can now utilize conversational prompts for precise image adjustments and create high-resolution images that integrate seamlessly into video generation within the app. A key innovation is the addition of intuitive editing tools, such as a lasso tool for selecting specific image areas and text-based commands to transform photos into videos. These advancements allow for more creative flexibility across both static and dynamic visual projects. The integration of Google’s previous AI tools, Whisk and ImageFX, directly into Flow streamlines workflows, enabling users to transition their existing projects effortlessly. This consolidation simplifies content creation by bringing all features under one unified platform, reducing the need to toggle between multiple applications. These updates are particularly valuable for marketers seeking efficient and innovative ways to produce high-quality visual content. By offering a comprehensive suite of tools in a single interface, Flow AI empowers creators to enhance their output while maintaining consistency across different projects. This integration not only saves time but also opens up new creative possibilities, making Flow an indispensable tool for modern marketing strategies. The ability to generate videos from images using text prompts is especially noteworthy, as it caters to the growing demand for dynamic and engaging visual content in real-time. As Google continues to unify its visual generation tools under Flow AI, marketers can expect a more powerful and user-friendly platform that drives creativity and efficiency in their campaigns.

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Originally published on Social Media Today on 2/25/2026