Great Barrier Reef calling: Chinese tourists make Australia a Lunar New Year hotspot
South China Morning Post
by Ralph JenningsFebruary 14, 2026
AI-Generated Deep Dive Summary
Chinese tourists are set to make Australia a major destination during the Lunar New Year holiday this month, with travel experts predicting a significant surge in visitors. The extended nine-day break is expected to draw millions of travelers worldwide, and Australia is poised to attract the largest number of Chinese tourists, with bookings potentially more than doubling compared to last year. This boom is driven by the appeal of Australia's wine, seafood, natural landscapes, and flexible small-group travel options.
The Lunar New Year holiday, which falls in January or February each year, aligns with China's traditional Spring Festival celebrations, encouraging families and individuals to explore new destinations. With China's growing middle class and increasing disposable income, more Chinese travelers are seeking unique experiences abroad. Australia's diverse offerings—ranging from urban adventures in Sydney to natural wonders like the Great Barrier Reef—have made it a top choice for Chinese tourists.
This influx of visitors is not just about tourism; it also reflects broader economic and cultural ties between China and Australia. The travel industry in both countries stands to benefit, with hotels, airlines, and local businesses anticipating higher revenue during this peak season. Additionally, the rise in flexible travel itineraries caters to a new generation of travelers seeking personalized and authentic experiences.
For readers interested in global trends, this shift highlights the growing influence of Chinese tourism on international markets. As China continues to be a major player in shaping travel demand worldwide, countries like Australia are strategically positioning themselves to capitalize on this opportunity. The Lunar New Year influx not only boosts local economies but also fosters cultural exchange and strengthens diplomatic ties between nations.
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Originally published on South China Morning Post on 2/14/2026