'Hallyu' from Seoul: How South Korea's K-wave swept India - and its darker side
Times of India
by AADRITA HALDER AND YASH SONKARFebruary 15, 2026
Rest of World News: It began, for many Indians, with a song.When Gangnam Style by Psy released in 2012, it seemed ubiquitous — at weddings, college fests, street performa.
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Originally published on Times of India on 2/15/2026