He owns the Las Vegas Raiders and is NFL royalty. This is Mark Davis’ advice to NRL
Sydney Morning Herald
by Chris Barrett, Christian NicolussiFebruary 23, 2026
AI-Generated Deep Dive Summary
Mark Davis, owner of the NFL’s Las Vegas Raiders and heir to a family legacy in American football, shared insights on how rugby league (NRL) can establish itself in the U.S. market. Drawing from his experience in professional sports, Davis emphasized the importance of consistent exposure through television broadcasting as a key strategy for the NRL to gain traction in the competitive U.S. sports landscape. He highlighted that airing more games and securing prime-time slots on major networks would help introduce rugby league to a broader American audience.
Davis’ comments came during his visit to Allegiant Stadium, where he expressed hope to attend an NRL round-one doubleheader. The event marked the league’s continued efforts to expand its presence in the U.S., with matches featuring teams like the St George Illawarra Dragons and Canterbury Bulldogs being broadcasted on Fox Sports. This initiative aims to leverage the popularity of American football while introducing rugby league’s unique style and culture to new audiences.
In addition to discussing media exposure, Davis praised the physicality and talent of NRL players, particularly acknowledging Laki Tasi, an Australian recruit to the Raiders. He noted that Tasi’s adaptability and strength make him a valuable asset in the NFL, underscoring the potential for cross-league collaborations. Such partnerships could not only enhance player development but also foster cultural exchange between rugby league and American football.
The broader significance of Davis’ advice lies in its potential to shape the NRL’s strategy for global expansion. By leveraging media exposure and strategic recruitment, the league can build a stronger foothold in the U.S., which is a critical market for growth. This approach aligns with broader trends in sports marketing, where visibility and cultural integration are essential for success.
In conclusion, Mark Davis’ insights offer valuable lessons for the NRL as
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Originally published on Sydney Morning Herald on 2/23/2026