Here’s every cool tech thing the AI RAM crunch is ruining

Fast Company Tech

by Jared Newman

February 20, 2026

AI-Generated Deep Dive Summary

AI's growing demand for data center operations is causing a significant RAM shortage across consumer electronics, from smartphones to gaming consoles. The world’s leading DRAM manufacturers—Micron Technology, Samsung Electronics, and SK Hynix—have redirected production toward AI-specific memory solutions, leaving consumer devices in short supply. This shift has led to price hikes, delays, and even product cancellations across the tech industry. The impact is already evident: standalone RAM kits for desktop PCs have seen dramatic price increases, with a 32 GB Crucial kit now costing $324 compared to its July price of $70. Framework laptops and Raspberry Pi micro-computers have also experienced significant price jumps. Meanwhile, companies like Dell are raising prices on laptops by up to $230 for high-end models, while Lenovo, HP, Acer, and Asus plan 15% to 20% price hikes. Some products, like Valve’s Steam Deck LCD model, have been discontinued entirely to prioritize higher-priced OLED versions. The shortage is expected to persist well into 2028, with some reports suggesting it could last even longer. Major companies like Sony and Nintendo are considering delays for their next-gen consoles, while Nvidia may skip releasing new GPUs in 2026—a first in three decades. Additionally, Intel has reportedly scrapped its B770 graphics card due to memory constraints. For readers interested in design, this shortage highlights the broader challenges of balancing innovation with resource availability. While companies like Apple and Lenovo are stockpiling RAM or negotiating long-term contracts to mitigate disruptions, smaller brands may struggle more. The shift toward AI-specific production could also slow down advancements in consumer electronics, as manufacturers prioritize data center needs over individual devices. This situation underscores the interconnectedness of tech industries and the far-reaching consequences of AI’s rapid adoption. As RAM becomes scarce and prices rise, consumers face fewer choices and higher costs for everyday gadgets, from laptops to gaming handhelds. The long-term implications for design and innovation could be significant, as companies adapt to these challenges while striving to meet market demands.

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Originally published on Fast Company Tech on 2/20/2026