High Times, Flying Once More

The New Yorker

by Mark Yarm

March 2, 2026

AI-Generated Deep Dive Summary

Josh Kesselman, the founder of Raw Rolling Papers, has made headlines by reviving the iconic High Times magazine after its parent company fell into receivership. Known for his quirky cannabis-related inventions, such as a smoke helmet that allows users to enjoy six joints at once, Kesselman is blending creativity with business acumen. Alongside partner Matt Stang, he purchased High Times in 2023 for $3.5 million and is relaunching the print magazine as a quarterly publication, featuring notable covers like one with rapper Rick Ross. Kesselman’s journey began in the 1980s when he founded his first head shop, Knuckleheads, which grew into a small chain. His entrepreneurial spirit took a hit in 1996 when he faced federal charges related to selling drug paraphernalia and money laundering, leading to a year of house arrest. Despite this setback, he bounced back by introducing Raw Rolling Papers in 2005, known for being vegan and unbleached. The brand gained traction with the hip-hop community, even earning mentions in songs by Wiz Khalifa and EsDeeKid. The relaunch of High Times under Kesselman’s leadership marks a significant moment in cannabis culture. The magazine, once a hub for counterculture voices like Charles Bukowski and William S. Burroughs, now reflects the evolving landscape of legal cannabis. With its revival, High Times is poised to cater to both enthusiasts and mainstream audiences, signaling the cultural shift from underground subcultures to mainstream acceptance. This story not only highlights Kesselman’s entrepreneurial resilience but also underscores how iconic brands adapt to changing times, making it a compelling narrative for readers interested in cultural evolution and business strategy.

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Originally published on The New Yorker on 3/2/2026