Honda Will Sell an Acura in Japan for the First Time by Reverse-Importing the Integra Type S
Car and Driver
March 2, 2026
AI-Generated Deep Dive Summary
Honda is making history by introducing Acura-branded vehicles to Japan for the first time through a reverse-import program. The automaker will export the Integra Type S and Honda Passport TrailSport Elite from the U.S., both retaining their left-hand-drive configurations as sold in America. This marks a significant shift, as these models will be available in Japan with U.S.-specific specs, appealing primarily to enthusiasts rather than the mainstream market.
The decision to reverse-import these vehicles reflects a strategic nod to nostalgia and performance enthusiasts. The Integra Type S, built exclusively in Ohio, holds special significance as it was among the first Acura models sold in the U.S. in 1986. Its return to Japan is a full-circle moment, symbolizing Honda’s commitment to preserving its performance legacy. Meanwhile, the Passport TrailSport Elite, developed with off-road capabilities in mind, offers a rugged alternative to the traditional SUV market in Japan.
While left-hand-drive models are likely to limit sales figures, both vehicles cater to a niche audience willing to pay a premium for authenticity and exclusivity. This approach allows Honda to maintain its brand identity without fully committing to a broader Acura lineup in Japan. The move also highlights the growing trend of automakers revisiting historical models and leveraging reverse-import strategies to attract enthusiasts.
For automotive enthusiasts, this news is a testament to the enduring appeal of performance-oriented vehicles and their cultural significance. It underscores how brands can leverage nostalgia and heritage to create buzz, even in highly competitive markets like Japan. AsHonda continues to explore innovative ways to connect with its audience, this Acura initiative serves as a reminder of the brand’s roots and its commitment to delivering unique experiences for car enthusiasts worldwide.
Verticals
automotivetech
Originally published on Car and Driver on 3/2/2026