Hong Kong’s Filmart at 30: From Marketplace to Media Powerhouse

Hollywood Reporter

by Mathew Scott

February 20, 2026

AI-Generated Deep Dive Summary

Hong Kong’s Filmart, a pivotal player in the Asian film industry, is celebrating its 30th edition this year with a focus on innovation and transformation. Originally launched in 1997 amid uncertainty about Hong Kong's future after its return to Chinese sovereignty, Filmart has evolved from a local marketplace to a global entertainment powerhouse. Over the decades, it has positioned Hong Kong as a key connector between Chinese-language cinema and the international film industry, capitalizing on China’s rise as the world’s second-largest film market. This year’s event marks a significant milestone, with organizers emphasizing Filmart’s evolution into a comprehensive platform for the entire entertainment ecosystem. Candas Yeung of the HKTDC highlights that the festival will continue to adapt to industry trends, particularly the growing role of artificial intelligence (AI) in content creation and storytelling. With PwC predicting AI could contribute $15.7 trillion to the global economy by 2030, Filmart is doubling down on this technology by introducing an AI Hub, offering workshops and training sessions to help industry professionals stay ahead of the curve. Additionally, Filmart has expanded its focus on intellectual property (IP) through its IP Catalogue section, which now serves as a dynamic marketplace for content creators and buyers. Over 1,600 IPs have been uploaded, ranging from feature films to TV programs and animations. The platform’s advanced filtering options make it easier for users to identify projects based on their stage of development or type of partnership sought. This enhancement underscores Filmart’s role as a vital matchmaking hub between creators and global entertainment players. The festival’s transformation reflects the broader shifts in the media landscape, where technology and cross-border collaboration are driving innovation. By embracing AI and fostering partnerships, Filmart is not only celebrating its past achievements but also charting a course for future growth. For industry professionals, this means access to cutting-edge tools, strategic opportunities, and a deeper understanding of how emerging trends like AI can reshape storytelling and production. As the entertainment world continues to evolve, Filmart’s ability to adapt and innovate ensures its position as a key player in shaping the global media ecosystem.

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Originally published on Hollywood Reporter on 2/20/2026