How a YoungBoy Never Broke Again Song Turned Into This Year’s Version of ‘6-7’

Rolling Stone

by Jeff Ihaza

February 25, 2026

AI-Generated Deep Dive Summary

In recent months, TikTok has been flooded with "Baby Boo Syndrome," a viral phenomenon sparked by YoungBoy Never Broke Again's song "What You Is." Similar to the "6-7" meme from Skrilla's "Doot Doot," this new craze has taken over social media, with users creating dances and remixes around the track. The catchy line "she gon' call me baby boo" has become an unstoppable earworm, leading to countless creative reinterpretations across the platform. The song's unique structure, featuring rhythmic hand claps and a memorable New Orleans twang, makes the line stand out. TikTok users quickly turned it into a dance trend, incorporating elements from other viral dances like "Innit." The spread of Baby Boo Syndrome gained momentum with remixes blending the lyrics over tracks by Frank Ocean, Drake, and Zara Larsson, each adding fresh absurdity to the meme. This phenomenon highlights hip-hop's enduring influence in shaping online culture. Just as "6-7" dominated the zeitgeist a year prior, "Baby Boo" showcases how rap continues to drive viral trends, even if unintentionally. The meme's ubiquity underscores the power of TikTok in amplifying cultural moments, making it a significant marker of our current digital age.

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Originally published on Rolling Stone on 2/25/2026