How AI Is Rewiring Winemaking and Wine Collecting
Psychology Today
by Shirley M. Mueller M.D.February 19, 2026
AI-Generated Deep Dive Summary
AI is revolutionizing the wine industry, enhancing both production and consumption while preserving the human element that makes wine special. Recent research highlights how artificial intelligence (AI) is transforming tasks like grape monitoring, logistics management, and even winemaking decisions, such as harvest timing and aging processes. Wine professionals in Italy, a leading producer, are increasingly open to AI adoption, with 29% already using it for various tasks and nearly all believing AI will expand significantly within five years.
The integration of AI in wine production is not just about efficiency—it’s also about enhancing the emotional connection people have with wine. Neuropsychological factors play a key role here: the brain’s ability to link taste, memory, and emotion makes wine drinking a multisensory experience tied to personal history and cultural context. This deep emotional bond explains why AI applications like smart materials (sensor-equipped labels tracking environmental conditions) and intelligent dispensers that remember individual preferences are being embraced. These technologies address consumers’ desire for predictability and security, easing anxiety about the quality and condition of their wine.
However, not all AI applications in wine are equally well-received. AI tasting systems, which aim to replicate human味觉 analysis, scored low in the study due to skepticism about replacing subjective human judgment. Professionals and enthusiasts alike see this as a potential threat to the artistry and personal experience
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Originally published on Psychology Today on 2/19/2026