How Draco Malfoy Became The Face Of Lunar New Year
Forbes Business
by Dani Di Placido, Senior ContributorFebruary 22, 2026
AI-Generated Deep Dive Summary
Draco Malfoy, the antagonist from the Harry Potter series, has surprisingly become a central figure in China's Lunar New Year celebrations. Actor Tom Felton, who portrays Draco Malfoy, even participated in the festivities, adding unexpected star power to the event. This unlikely connection between a fictional character and a traditional holiday highlights how global pop culture is increasingly influencing Chinese traditions.
The Lunar New Year in China has evolved with changing trends, embracing globalization and popular culture to attract younger audiences. Brands and influencers are now capitalizing on this fusion by associating themselves with globally recognized figures like Draco Malfoy. This approach not only taps into the nostalgia of Harry Potter fans but also appeals to a broader audience looking for modern twists on traditional celebrations.
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Originally published on Forbes Business on 2/22/2026