How FanCode’s sub-licensing move with Sony Sports Network solves ISL’s broadcast puzzle
Times of India
by TANUJ LAKHINAFebruary 14, 2026
AI-Generated Deep Dive Summary
FanCode, a digital-first sports streaming platform, has made a strategic move by sub-licensing its linear TV rights to Sony Pictures Network India (SPNI) for the Indian Super League (ISL). This collaboration ensures that all 91 matches of the truncated season will be broadcasted on Sony Ten 2 and other channels if there are double headers. FanCode acquired both linear TV and digital rights for Rs 8.62 crore, recognizing the importance of reaching a broader audience through traditional television while focusing their core strengths on digital innovation.
The deal underscores the growing trend of partnerships in the sports industry, where collaboration is seen as more effective than competition. Yannick Colaco, FanCode’s co-founder, emphasized that the platform’s digital-first approach allows it to focus on technology and user experience, leaving linear TV broadcasting to established media giants like Sony. This strategy ensures maximum distribution for ISL matches, catering to both traditional TV viewers and younger, digitally-native audiences.
Sony Sports Network will hold exclusive rights in India and non-exclusive rights in Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka. The agreement builds on past successful collaborations between Sony and FanCode, such as co-broadcasting the French Open and other sports events. By leveraging each other’s strengths—FanCode’s digital expertise and Sony’s linear TV reach—the partnership highlights the potential for growth in India’s sports media landscape.
This move is particularly significant given the fragmented nature of India’s sports broadcasting sector and the diverse viewing habits of its audiences. While younger fans are migrating to digital platforms, a large segment still consumes sports content through traditional TV. By teaming up with Sony, FanCode ensures that ISL matches reach a wider audience, boosting the tournament’s visibility and engagement.
For readers interested in global sports media trends, this deal exemplifies how digital-native platforms can thrive by complementing their offerings with established players rather than attempting to compete head-on. It also reflects the broader
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Originally published on Times of India on 2/14/2026