How Gen Z Is Carrying Silk Couture’s Historic Craft Forward In Lyon

Forbes Business

by Kate Hardcastle, Contributor

March 4, 2026

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Lyon’s historic silk industry, long renowned for its association with luxury brands like Hermès, Chanel, and Yves Saint Laurent, is being kept alive by a new generation of artisans at the Soierie Saint-Georges workshop. This centuries-old craft, which once flourished as Lyon became the global hub for silkworm breeding and fabric production in the 16th century, now finds itself in the hands of Gen Z, who are reviving and modernizing traditional techniques while preserving the city’s textile heritage. The Soierie Saint-Georges workshop has long been a symbol of Lyon’s silk industry, known for producing delicate fabrics used by some of the world’s most prestigious fashion houses. Today, young workers at the workshop are carrying forward this historic craft, blending traditional methods with contemporary designs to create innovative textiles that appeal to modern tastes while maintaining the high-quality standards expected by luxury brands. This resurgence of interest in Lyon’s silk craftsmanship is significant for several reasons. First, it highlights how younger generations are reconnecting with and reimagining traditional industries, ensuring their survival in an ever-changing market. Second, it underscores the value of preserving artisanal skills in a world increasingly dominated by automation and mass production. By blending tradition with innovation, these artisans are not only keeping Lyon’s silk industry alive but also positioning it as a key player in sustainable luxury—a growing trend among consumers seeking unique, handcrafted products. From a business perspective, this story emphasizes the importance of cultural preservation in maintaining economic relevance. The ability of Gen Z to adapt traditional crafts to

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Originally published on Forbes Business on 3/4/2026