How Italians fell in love with their Winter Olympics after gaffes turned into gold

Guardian Sport

by Angela Giuffrida in Rome

February 22, 2026

AI-Generated Deep Dive Summary

The Winter Olympics in Italy initially started with a slow reception as the atmosphere remained subdued across northern Italy. However, as the event entered its second week, the public’s interest began to grow, fueled by Italy’s rising medal count and the vibrant energy captured in cities like Milan. This shift was epitomized by Amity Neumeister, an American expatriate living in Rome, who hadn’t initially planned to attend the Games. Inspired by televised images of the Dolomites, Italy’s success on the slopes, and accounts from friends in Milan about the lively vibe, she made a last-minute decision to join the action, describing it as a once-in-a-lifetime opportunity to witness global unity. The turning point came when Italy started dominating in various events, capturing the attention of viewers worldwide. Neumeister’s story highlights how the Games transformed from a distant spectacle into an exhilarating experience that people wanted to be part of. The combination of Italy’s athletic achievements and the electric atmosphere in host cities created a sense of excitement that transcended borders. This shift in public sentiment was further amplified by media coverage, which showcased not only the competitions but also the cultural vibrancy of the event. For sports enthusiasts, this story underscores the power of live sporting events to bring people together and inspire passion, even among those who hadn’t initially considered attending. The Olympics, particularly when hosted in a country with rich athletic traditions like Italy, often serve as a platform to showcase national pride and unity. In this case, Italy’s unexpected success on the global stage not only reignited its citizens’ enthusiasm but also drew international visitors like Neumeister, who were eager to experience the energy firsthand. The event demonstrated how quickly public interest can shift when athletes deliver stellar performances and host nations create an atmosphere of celebration and inclusion.

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Originally published on Guardian Sport on 2/22/2026