How Many Markets Does Apple Dominate? The Answer Might Shock You

The Motley Fool

by newsfeedback@fool.com (Danny Vena, CPA)

February 22, 2026

AI-Generated Deep Dive Summary

Apple continues to solidify its position as a dominant force across multiple markets, not just in smartphones but in broader technology sectors. The company's iPhone recently claimed the title of the world's top-selling smartphone, marking a significant milestone in Apple's history. In 2024, Apple captured an impressive 46% of global smartphone revenue while only accounting for 28% of unit sales. This remarkable achievement is driven by Apple's ability to maintain the highest average selling price (ASP) in the industry at $903, further cementing its reputation as a premium brand. The year 2025 saw Apple reach new heights, becoming the top-selling smartphone brand globally with a 20% market share, according to Counterpoint Research. This success can be attributed to the iPhone 17's popularity, strategic expansion into emerging and mid-sized markets, and a well-curated product lineup that appeals to diverse consumer needs. The reasons behind Apple's recent dominance are multifaceted. The iPhone 17 played a pivotal role in driving sales, leveraging its advanced features and design to attract both existing and new customers. Additionally, Apple's strategic move to expand into emerging markets has paid off, as these regions offer significant growth opportunities and have contributed significantly to the company's revenue growth. A stronger product mix, including services like Apple Music and iCloud, has also bolstered Apple's appeal across different demographics. These factors combined have allowed Apple to not only maintain but surpass competitors in key metrics, solidifying its position as a market leader. From a financial perspective, Apple's dominance matters greatly for investors. The company's ability to achieve such high revenue with relatively lower unit sales highlights its premium positioning and strong brand loyalty. This strategy ensures that Apple maintains robust margins, making it an attractive investment

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Originally published on The Motley Fool on 2/22/2026