How to un-Big Tech your online life
The Verge
February 14, 2026
AI-Generated Deep Dive Summary
This article explores how individuals can reduce their reliance on major tech companies ("Big Tech") and regain control over their online experiences. By highlighting alternative tools like Letterboxd for movie tracking, Dot as a Mac calendar app, and Tim Wu's book *The Master Switch* for critical insights into internet evolution, the piece emphasizes the importance of curating an online life that prioritizes privacy, customization, and independence from dominant tech platforms.
The article delves into how Big Tech's monopolistic practices can stifle innovation and limit user choices. It points to examples like AI influencers and social media platforms that often consolidate power, leading to less diversity in content and services. By advocating for alternatives, the piece encourages readers to think critically about their digital habits and seek out lesser-known tools that align with their values.
Ultimately, the article underscores why this shift matters: reclaiming control over one's online presence not only enhances privacy and personalization but also supports a healthier internet ecosystem. Readers interested in tech are encouraged to explore open-source software, decentralized platforms, and ethical tech development as ways to un-Big Tech their lives and foster a more balanced digital landscape.
For those passionate about technology and its societal impact, this article provides actionable insights and thought-provoking ideas. By embracing alternatives and understanding the broader implications of tech dominance, readers can make informed choices that empower them both personally and collectively in an increasingly connected world.
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Originally published on The Verge on 2/14/2026